Overlegen materialer Typography. Advertising. Book Design (Hardcover) by Fleischmann Gerh Bosshard Hans Rudolph Bignens Christoph Bill Max xBlqrvpi

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Product Description:

This book offers a comprehensive view of an area of work from Max Bill that has so far received little attention: typography advertising and book design. One discovers Max Bill as the tireless creator of highly individual types and commercial logos as well as a designer with a sense of visual humour. Bill pursued two opposing principles and accordingly left behind two lines in his work: a graphic one and a sculptural one. Taking Herbert Bayer's universal type as a point of departure Bill developed two lettering schemes for the Neubuhl housing development and the firm 'wohnbedarf' which departed from all then-known forms. This title is presented with texts by Gerd Fleischmann Hans Rudolf Bosshard and Christoph Bignens.