Materialer af høj kvalitet Inside the Tornado by Geoffrey A. Moore h28UBQrn

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In this the second of Geoff Moores classic threepart marketing series Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new authors note.Once a product crosses the chasm it is faced with the tornado a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado Moore details various market